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Logo Design & Visual Brand Identity

Help River Network elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
River Network
Boulder, CO, USA
River Network
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River Network
Boulder, CO, USA

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Graphic design

Posted September 12th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We need to update an existing logo for the Urban Waters Learning Network (UWLN) - a project of River Network and our partner organization Groundwork USA. The UWLN's "brand" only extends as far as our logo (see it at www.urbanwaterslearningnetwork.org). While each of our organizations have style guides, the UWLN does not. We have 3 program staff and access to 2 communications staff that can support this project
How this will help
This project will save us $4,817 , allowing us to use those funds to instead host a workshop for our Network on Addressing Race in Conservation Spaces (unfortunately these are the kind of choices we are constantly facing...)

We are readying to launch our own social media channels to expand the reach of the Network (now 500+ strong), but would like to update the logo beforehand to make it more reflective of our Network.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

River Network
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Causes
Environment Community & economic development Diversity & inclusion
Posted by
Diana T
Diana T.

Senior River Program Director

Our mission

River Network empowers and unites people and communities to protect and restore rivers and other waters that sustain all life. We envision a future with clean and ample water for people and nature, where local caretakers are well-equipped, effective and courageous champions for our rivers. We believe that everyone should have access to affordable, clean water and healthy rivers.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Diana)
The River Network is a excellent organization to work with, and they are very nice people. They communicated their expectations and ideas comprehensively.
Colette L.
Colette L.

Graphic & Web Designer

The pixel