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Matched with Jose S
Matched with
Jose S.

Illustration

Help The Clean Air Coalition of Western New York bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their Organization.
Cause
Environment

Posted September 12th

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Project Details

What We Need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional Details

We are looking for an powerful illustration to increase the impact of our one page end of the year fundraising appeal letter.

What We Have In Place
  • We currently have a vision and messaging, which should make it easy for you to get started. We also have text for the appeal letter, examples, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to resource a full day organizing training for 20 of our members.

Our end of the year fundraising campaign is our largest fundraising campaign of the year. This year, our goal is to raise $50,000 to resource our environmental, economic, and racial justice work in 2020. This appeal letter is the first of several necessary mediums that will help us reach this goal.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About The Org

Our Mission

The Clean Air Coalition builds power by developing grassroots leaders to win campaigns that advance environmental justice and public health in Western New York.

What We Do

The Clean Air Coalition was founded by Western New York residents concerned about the environmental health in their neighborhoods and who demanded an active role in the the decisions that impact their communities.

Clean Air's initial campaign and victories were in Tonawanda -- including a direct-action campaign to hold Tonawanda Coke responsible for the environmental and human toll its practices imposed on the community.

Today, Clean Air organizes multiple Western New York communities around environmental health and justice issues.

Clean Air makes this region a healthier and greener place to live by developing grassroots leadership particularly among working class people and people of color, facilitating and supporting campaigns that their members lead, building and aligning shared interest to advance equity and community well-being, and by taking collective action.

Clean Air bases its organizing in neighborhoods, addressing tangible, on-the-ground conditions that impact people's lives. The shifts that take place because of resident organizing and leadership, and the issues and campaigns they take on create the conditions and the constituency for widespread systemic change.

In this way, Clean Air's work for environmental justice extends far beyond what have traditionally been considered "environmental" issues. The Principles of Environmental Justice include important markers for Clean Air's mission that expand upon the natural environment to encompass political, social, and economic factors and structures that impact people's lives and well-being. Among others, these principles include "that public policy be based on mutual respect and justice for all peoples, free from any form of discrimination or bias"; "the education of present and future generations which emphasizes social and environmental issues, based on our experience and an appreciation of our diverse cultural perspectives"; and "the right of all workers to a safe and healthy work environment without being forced to choose between an unsafe livelihood and unemployment".

Though Clean Air undertakes many activities and is involved in multiple campaigns with many partners, the organization's method of working is built around core strategies that not only move the mission forward, but set an example of the of the kind of organizational and institutional model we wish to see in the world.

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