Instagram Set Up & Strategy

Help Clover Ridge Animal Sanctuary use Instagram to engage with their community and expand their network of supporters.
Clover Ridge Animal Sanctuary
New Milford, CT, USA
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Clover Ridge Animal Sanctuary
New Milford, CT, USA

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3 Followers
Cause
Animals

Posted September 10th

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Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Looking to increase our Instagram followers and donors

What we have in place
  • We currently have An existing Instagram business account, which should make it easy for you to get started. We also have content, pics, and videos, and the ability to provide any other information you need.
How this will help
This project will save us $1,187 , allowing us to allocate the funds to the direct care of the animals

Expanding our Instagram following will help to build our brand and ultimately result in more support and donors

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Clover Ridge Animal Sanctuary
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Cause
Animals
Posted by
Lori S.

President

Our mission

Clover Ridge Farm Sanctuary, Inc. is a 501c3 non-profit animal rescue in New Milford CT whose mission is to bring homeless, abused, senior, or otherwise at-risk animals to safety and let them live out their lives on the farm.

Our goal is to make a difference in as many homeless pets lives as possible and provide them with good food, quality vet care, compassion, comfort, and dignity for the remainder of their lives.

Our sanctuary is home to pugs, cats, and miniature goats.

You can follow all of our sanctuary residents on social media!!
Facebook: facebook.com/cloveridgesanctuary
Instagram: instagram.com/cloverridgefarm

Testimonials

Francheska was very helpful, professional, and efficient! Definitely recommend working with her!
Lori S.
Lori S.

President

Instagram Set Up & Strategy Project

Lori was incredibly kind and easy to work with. She communicated both her passion for her project and her needs and current spot with social media. It was easy to provide feedback that fit into her current work with it.
Francheska C.
Francheska C.

Volunteer

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