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Social Media Content Calendar

Help Madison Morgan Cultural Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Madison Morgan Cultural Center
Madison, GA, USA
Madison Morgan Cultural Center
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Madison Morgan Cultural Center
Madison, GA, USA

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Cause
Arts & culture
Skills
Digital marketing Social media

Posted September 9th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We would like help setting up a content calendar to post on Facebook and Instagram regularly. Would be awesome to be able to post about our upcoming events, feature items/artist in our gift shops, behind the scenes, info about artists, historical content (maybe an on this day in history) type post. Would also love guidance on setting up stories on Instagram and what/how to create content for those. We are also open to ideas and suggestions.

What we have in place
  • We currently have Facebook, Instagram & Hootsuite, which should make it easy for you to get started. We also have a marketing coordinator available, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide our immediate community & broader region with quality cultural programing including performing & visual arts, community programs, special events, & conserving the center's historical building.

Our goal is to expand our reach to a more age diverse audience. We want to provide vale to everyone in our community and get our membership up.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Madison Morgan Cultural Center
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Causes
Arts & culture Education
Posted by
Elizabeth M
Elizabeth M.

Marketing Director

Our mission

The Madison-Morgan Cultural Center is a multi-disciplinary non-profit institution that endeavors to enrich the lives of the residents of its immediate community and the broader region by presenting high quality programming and educational opportunities in the fields of visual and performing arts, history, and other humanities. MMCC will preserve and interpret its historical 1895 building and will cooperate with other organizations which have mission compatible goals.

Testimonials

Read the Impact Story
Janine was great to work with. Answered all my questions with patience and expertise. She had some great tips and advice to get going with a social media plan.
Elizabeth M.
Elizabeth M.

Marketing Director

Social Media Content Calendar Project

(No testimonial has been submitted by Janine)
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