This project was completed on Jun 11, 2020
Matched with Kerry M
Matched with
Kerry M.

Logo Design & Visual Brand Identity

Help Pediatric Palliative Care Coalition elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted September 7th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are partnering with a choir, VoiceGivers, to do a fundraiser in October. Our organization has established branding (logo, colors, fonts). We'd like to meld our branding with the choir for images to be used on publicity for the concert.

What We Have In Place
  • PPCC has established branding. The choir (VoiceGivers) does not, so there's a fair amount of flexibility in the visual design of the 'joint' branding. Key is that we need a quick turnaround so we can get materials ready to market the Oct 13 concert.
How This Will Help
This project will save us $4,817 , allowing us to advance development of an app to help caregivers track vital information and support our broader outreach to those caring for children with medically complex diagnoses.

This concert can give us renewed engagement with our long-term sponsors, which we hope will both generate short-term revenue through the fundraiser AND will create some deeper new/renewed connections with donors and volunteers.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Pediatric Palliative Care Coalition
Our Mission

Pediatric Palliative Care Coalition provides resources for families and medical professionals caring for children with life limiting illness.


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