Google AdWords Set Up

Help YWAM Converge make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
YWAM Converge
Ocean City, NJ, USA

Posted September 5th

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We have the Google Nonprofit Grant, however, we have not used it for over a year. We need assistance in getting restarted.

What We Have In Place
  • We currently have the Google Grant, which should make it easy for you to get started. We also have G-Suite set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to print direct mail materials for distribution in target market areas.

We have been in a redevelopment phase of our software and site. It's time to go to market. With the Google AdWords Grant, we hope to focus on a few key target markets to launch the Converge program effectively.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

YWAM Converge is a network of ministries in YWAM International. The YWAM Converge Network is led by a growing core group of Managing Partners who lead regional and vocational ministry teams focused on one or more spheres of influence, such as the arts, business, education, media, and more.

Vision: Making a difference. Spiritual formation of students for the transformation of nations.

Mission: YWAM Converge connects students to missions projects.

What We Do

At YWAM Converge we believe everyone has a calling, following the crowd will not bring transformation, and a personalized missions project is the best way to discover your purpose.

The Converge internships program and its corresponding online course serves our vision by developing missions-minded leaders for every sphere of influence. We facilitate opportunities for students to learn how to make a difference by designing and implementing their own personalized missions projects. Our target students are from anywhere; they are ready to go into ALL the world, including EVERY area of influence. (Mt. 28:18-20). In addition to the Converge Course, we develop curriculum and resources, conduct retreats, short-courses, and broadcast the Converge Stories podcast.

Since 1989, we have coordinated 75 internships (over 340 students from over 110 universities to over 40 countries) to help start businesses and plant churches, install water pumps, establish therapy routines for disabled, perform research in clinics, develop nutritional plans for hospices, and create curriculum for schools. With Converge platform, we are preparing to match, equip, and send over 300 interns per year.

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