Website Visual Design

for  New American Leaders
New York, NY, USA
Posted by
Sara L.

Chief Operating Officer

Posted Date
Sep 3, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $9,186 , allowing us to increase the number of scholarships we are able to provide to potential participants of our programming, helping provide the skill sets and base building needed to consider a run for elected office.

Project Details

What We Need
  • A complete overhaul of a website’s current visual design (including creation of a customized theme for Wordpress if needed)
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
What We Have In Place
  • We currently have a two-person communications department, which should make it easy for you to get started. We also have talking points, proposals and social media output, and the ability to provide any other information you need.
How This Will Help

While our mission and programs have evolved, we don't believe that is entirely clear to the civic engagement world. This project would be transformative for us, in helping to visually express that we are now in phase 2 of our work to increase New Americans prominence in our democracy.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials and Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback, which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide for the Volunteer Manager's approval
  • Volunteer Manager works with a developer (independent of the project), to implement the design
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About The Org

Our Mission

New American Leaders is leading a movement for inclusive democracy by preparing first and second generation Americans to use their power and potential in elected office.

We believe that our democracy is stronger when everyone is included and everyone participates. Unfortunately, our elected government, from City Council to Congress, does not reflect our country's diverse population.

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