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Website Visual Design

Help New American Leaders capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
New American Leaders
New York, NY, USA
New American Leaders
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New American Leaders
New York, NY, USA

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Cause
Diversity & inclusion
Skills
Graphic design Web design

Posted September 3rd

Website Visual Design

Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
What we have in place
  • We currently have a two-person communications department, which should make it easy for you to get started. We also have talking points, proposals and social media output, and the ability to provide any other information you need.
How this will help
This project will save us $9,186 , allowing us to increase the number of scholarships we are able to provide to potential participants of our programming, helping provide the skill sets and base building needed to consider a run for elected office.

While our mission and programs have evolved, we don't believe that is entirely clear to the civic engagement world. This project would be transformative for us, in helping to visually express that we are now in phase 2 of our work to increase New Americans prominence in our democracy.

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

New American Leaders
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Cause
Diversity & inclusion
Posted by
Sara L
Sara L.

Chief Operating Officer

Our mission

New American Leaders is leading a movement for inclusive democracy by preparing first and second generation Americans to use their power and potential in elected office.

We believe that our democracy is stronger when everyone is included and everyone participates. Unfortunately, our elected government, from City Council to Congress, does not reflect our country's diverse population.

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