We have an event in October (benefit concert) and want to take advantage of social media to raise awareness / advertise. Our previous experience in promoting events or other activities (e.g., webinars) has generally been to a more targeted audience. For this concert, we're more in the realm of broad advertising, so are moving into unfamiliar territory. Advice about what to do with various media (web, FB, Twitter, other) would be extremely helpful!
This concert has the possibility of rejuvenating connections with lapsed supporters of our organization; garnering new volunteers, donors, and supporters; and generating revenues.
Pediatric Palliative Care Coalition provides resources for families and medical professionals caring for children with life limiting illness.
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