This project was completed on Nov 12, 2019
Matched with Britney N. M
Matched with
Britney N. M.

Social Media Strategy Sessions

Help Pediatric Palliative Care Coalition use their social media presence most effectively through brainstorming and planning sessions.
Pediatric Palliative Care Coalition
Pittsburgh, PA, USA
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Pediatric Palliative Care Coalition
Pittsburgh, PA, USA


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Posted September 1st

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Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional Details

We have an event in October (benefit concert) and want to take advantage of social media to raise awareness / advertise. Our previous experience in promoting events or other activities (e.g., webinars) has generally been to a more targeted audience. For this concert, we're more in the realm of broad advertising, so are moving into unfamiliar territory. Advice about what to do with various media (web, FB, Twitter, other) would be extremely helpful!

What We Have In Place
  • We currently have all of our accounts set up and a timetable of general PR, which should make it easy for you to get started. We also have a decent understanding of technology, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to invest in a critical app that we're working on to significantly help parents and other caregivers of kids with medically complex illnesses

This concert has the possibility of rejuvenating connections with lapsed supporters of our organization; garnering new volunteers, donors, and supporters; and generating revenues.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Pediatric Palliative Care Coalition
Our Mission

Pediatric Palliative Care Coalition provides resources for families and medical professionals caring for children with life limiting illness.


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