Website Visual Design

for  Youth Communication
New York, NY, USA
Posted by
Loretta C.

Marketing Director

Posted Date
Aug 29, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $9,186 , allowing us to fund our nonprofit program to help educators engage and strengthen teens' social, emotional, and literacy skills.

Project Details

What We Need
  • A complete overhaul of a website’s current visual design (including creation of a customized theme for Wordpress if needed)
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
Additional Details

We would like help designing two new pages on our website ( The "Our Approach" page plus "Results" about the success of our program. We have written copy, testimonials, and videos we would like to post. We use Wordpress to administer our site.

What We Have In Place
  • We currently have branding guidelines and materials, which should make it easy for you to get started. We also have a pending project to create infographic via Catchafire, and the ability to provide any other information you need.
How This Will Help

We need to communicate the effectiveness of our story-based approach to potential customers and funders. Our website should reflect our impact on educators and teens.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials and Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback, which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide for the Volunteer Manager's approval
  • Volunteer Manager works with a developer (independent of the project), to implement the design
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About The Org

Our Mission

Youth Communication equips and empowers educators and youth workers with real teen-written stories and a literacy-rich training model to engage struggling youth and build their social and emotional learning skills.

Our stories, developed in a rigorous writing program, are uniquely compelling to youth whose voices are missing from mainstream content. The stories model social and emotional learning, and show teens how to make positive changes in their lives. They also motivate teens to read and write.

Our award-winning curricula and professional development are created around these stories. They turn classrooms and programs into dynamic and encouraging learning environments by helping educators and youth workers become more compassionate and effective at building the skills that struggling teens need to lead successful, meaningful lives.

What We Do

We are in the process of implementing a Strategic Plan that is aimed at scaling our new model for national expansion by 2020. Successful plan implementation includes institutionalizing sustainable project management, human resources management systems, and the following objectives:
1. Build education department: Create and document product development and delivery processes, develop and test new products (e.g. social emotional learning, gender equity, juvenile justice, reading comprehension), create assessment instruments and data collection tools, and pilot and test summer educator training institute.
2. Align teen magazine writing program: Hire an additional writing instructor to increase capacity of writing program. The writing program will serve a larger group of teens who will work to produce the type and quality of stories to enhance curricula and training.
3. Strengthen and align fundraising and business approach: Develop and test cost model with projected revenue streams, increase income from government funding and contracts as well as individual and foundation donors, and create comprehensive marketing and development plans.
4. Align marketing and messaging to better represent and promote our new program model: Develop new baseline messaging that makes our “value add” clear to our stakeholders, stage revamp of all of our public facing communications (websites, e-blasts, social media, brochures, and investor presentations), and develop a comprehensive communications plan.

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