Google Analytics Set Up & Training

Help Teatro Vision de San Jose track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Teatro Vision de San Jose
San Jose, CA, USA
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Teatro Vision de San Jose
San Jose, CA, USA

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Posted August 23rd

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Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

While we have access to Google Analytics data on our website, we don't really know how to use it in a helpful way. We would love to be able to use this information to understand what channels are useful in bringing people to our website and where we could be doing better.

What we have in place
  • We currently have basic Google Analytics, which should make it easy for you to get started. We also have access to admin accounts and basic web development skills, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to use that money towards our artistic programs.

We are a small nonprofit Chicanx/Latinx theater company based in San Jose, CA. In addition to our productions, we do a lot of innovative projects, like community-based new work development and collaborative community art creation projects. Our website is a major venue for us to explain these projects to our community, so it will be very helpful for us to have a better understanding of how people are using our website.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Teatro Vision de San Jose
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Our mission

Teatro Vision creates theater rooted in Chicanx and Latinx experiences to inspire the people of Santa Clara Valley and beyond to feel, think, and act to create a better world.

What we do

Teatro Vision is a Chicanx theater company serving the Latinx and other diverse communities of the Santa Clara Valley and the greater San Francisco Bay Area.

Teatro Vision's community:
* Is majority Latinx, but inclusive of everyone.
* Is English-speaking, Spanish-speaking, and bilingual.
* Includes all ages, beliefs, abilities, gender identities and expressions, and sexual orientations.
* Encompasses the greater Bay Area, centered on San Jose.

Teatro Vision accomplishes our mission by:
* Producing and presenting theater, focusing on Latinx and Chicanx communities and artists.
* Developing new works of theater through a participatory, community-based process.
* Offering theater classes and workshops for youth and adults that teach performance as a tool for social change.

Testimonials

Sailesh was supportive, patient, and helpful every step of the project!
Leigh H.
Leigh H.

Managing Director

Google Analytics Set Up & Training Project

The project got delayed a couple of times. Other than everything was fine.
Sailesh P.
Sailesh P.

Volunteer

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