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Logo Design & Visual Brand Identity

Help Afro Urban Society elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Afro Urban Society
Oakland, CA, USA
Afro Urban Society
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Afro Urban Society
Oakland, CA, USA

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Cause
Arts & culture
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Graphic design

Posted August 22nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have current logo, website, IG page, newsletters, org missio, which should make it easy for you to get started. We also have ideas for our new image, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to actually make this happen. We wouldn't be able to do this without it. We would be able to get more income from better marketed materials.

We need to get consistent and functional graphic and marketing materials so that they convey what we are and so that we have them available when requested. Our org is growing in visibility and we want to match this growth with the appropriate materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Afro Urban Society
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Causes
Arts & culture Community & economic development Diversity & inclusion
Posted by
Nkeiruka O
Nkeiruka O.

Executive Artistic Director

Our mission

Afro Urban Society is a creative community committed to sustaining the resiliency, interconnection and unique artistic and cultural expressions and contributions of people of African descent in urban settings around the world.

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