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Social Media Content Calendar

Help American Cancer Society Cancer Action Network get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
American Cancer Society Cancer Action Network
Washington, DC, USA
American Cancer Society Cancer Action Network
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American Cancer Society Cancer Action Network
Washington, DC, USA

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted August 22nd

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have examples of past content that has worked and hasn't worked, which should make it easy for you to get started. We also have some ideas for future content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to pass laws that will help prevent, treat and cure cancer.

Social media is a key way we engage our advocates and lawmakers, however with limited capacity I struggle to post regularly. Having a schedule will help ensure that we are using our social media platforms more effectively.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

American Cancer Society Cancer Action Network
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Causes
Health & nutrition Disease & medical research International affairs
Posted by
Natalie S
Natalie S.

Grassroots Manager

Our mission

If we are to succeed in our mission to end suffering and death from cancer, it won't just happen in the doctor's office or research lab. This movement must start at the statehouse and in Congress. And, it will be led by volunteers - regular people whose lives have been impacted by cancer - rallying together to demand change from their elected officials.

What we do

We are the organization empowering volunteers to do just that - influence change and impact the future of cancer. From gaining dramatic increases in funding for cancer research to ensuring all Americans have access to cancer care, our work is saving lives and leading to new innovative breakthroughs in how to fight this disease.

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