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Logo Design & Visual Brand Identity

Help American Cancer Society Office of Chief Cancer Co… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American Cancer Society Office of Chief Cancer Control
Austin, TX, USA
American Cancer Society Office of Chief Cancer Control
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American Cancer Society Office of Chief Cancer Control
Austin, TX, USA

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Human services
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Graphic design

Posted August 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Seeking a volunteer to design a logo for an upcoming national meeting. This is a fairly simple assignment. I can provide examples of the logos created for previous meetings as well as details on how it will be used.

What we have in place
  • We currently have logos from the previous events, which should make it easy for you to get started. We also have information on how the logo will be used, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to have a professionally designed logo rather for this event rather than me creating one in Power Point.

It will provide a nice design element to event materials and presentations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American Cancer Society Office of Chief Cancer Control
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Causes
Human services Disease & medical research Health & nutrition
Posted by
Brian R
Brian R.

senior director, digital strategy

Our mission

The work of the Cancer Control department focuses on applying known interventions such as reducing tobacco use and increasing screening rates to save lives, as well as improving the quality of life for cancer patients and their families. The organizing principle of the Cancer Control program is directed at achieving health equity by creating healthier communities, helping to shape a more effective health care delivery system, and empowering people to live a cancer-free life, or their best life with cancer.

What we do

The American Cancer Society was created more than 100 years ago for one purpose – to liberate the world from the threat of cancer. We are advocates, researchers, volunteers, caregivers, survivors, patients, and donors. Together, we are a united force against all cancers. We are an organization of 2.5 million strong. From prevention to diagnosis, from treatment to recovery, we’re here every step of the way. Our vision is a world free from the pain and suffering of cancer. Our purpose is to achieve it.

Testimonials

Read the Impact Story
It was a true pleasure to partner with Shay for our design needs. Her creativity, flexibility, and ability to meet short deadlines were incredibly helpful in developing a logo and content templates for our upcoming conference.
Brian R.
Brian R.

senior director, digital strategy

Logo Design & Visual Brand Identity Project

I enjoyed working with Brian and the American Cancer Society Office of Chief Cancer Control. The project was very interesting and I'm glad to have been of assistance.
Shay B.
Shay B.

Designer, Creative Strategist

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