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Matched with Nicole P
Matched with
Nicole P.

Logo Design & Visual Brand Identity

Posted by
Cole P.

Bookkeeper

Posted Date
Aug 20, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to continue to help save more animals, and allow us to spend more money on other parts of this program.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are looking for a logo that we can use for Facebook posts about this program, and this logo will also be placed on the vests of our dog walkers.

What We Have In Place
  • We currently have the name of the program, which should make it easy for you to get started. We also have images of our dog walkers, and the ability to provide any other information you need.
How This Will Help

This project will give us a great visual tool that will help promote our dog walking program. This programs goal is to enrich the lives of the animals in our facility, by getting them out of their kennel and to help burn some energy off. We hope to have every dog walked at least once a day.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Wadena County Humane Society saves the lives of companion animals, finds forever homes for forsaken pets, and advocates responsible animal guardianship in our community.

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