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Logo Design & Visual Brand Identity

Help Opening the World elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Opening the World
San Rafael, CA, USA
Opening the World
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Opening the World
San Rafael, CA, USA

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Cause
Youth development
Skills
Graphic design

Posted August 19th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have logo concepts from previous work, which should make it easy for you to get started. We also have a Catchafire coodinator, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus more of our resources onto helping young adults stay on a good path and become active members of their communities.

We need a refined logo to more accurately and succinctly represent our goals of helping guide 18-25 year olds struggling with trauma and abuse through community service and travel. Previous logos have overemphasized travel when that is only one part of our goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Opening the World
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Causes
Youth development Education Justice & legal services
Posted by
Joshua B
Joshua B.

Volunteer manager

Our mission

Mission Statement: OTW strives to further understand ourselves and cultures through voluntary service, community building, vocational exploration, travel and personal growth. *please note - we continue to work on this statement

Testimonials

Read the Impact Story
Nelly took criticism well and produced quality work
Joshua B.
Joshua B.

Volunteer manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Nelly)
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