Logo Design & Visual Brand Identity

for  Mystic River Watershed Association
Arlington, MA, USA
Posted by
Michelle L.

Development & Communications Director

Posted Date
Aug 19, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to begin outreach and education around the importance of urban trees!

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need to create a logo incorporating a hand-drawn illustration.

What We Have In Place
  • We currently have a hand-drawn illustration to include, which should make it easy for you to get started. We also have staff with some design skill, and the ability to provide any other information you need.
How This Will Help

The Mystic River Watershed Association (owner of this Catchafire account) works with a local community organization called the Medford Tree Advocacy Group (MTAG). They are a new nonprofit and need a logo and style guide to help them raise awareness of the organization and it's programs.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

To protect and restore the Mystic River, its tributaries and watershed lands for the benefit of present and future generations and to celebrate the value, importance and great beauty of these natural resources.

Our project is sponsored by:

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