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Logo Design & Visual Brand Identity

Help SFMade, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
SFMade, Inc.
San Francisco, CA, USA
SFMade, Inc.
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SFMade, Inc.
San Francisco, CA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted August 19th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are launching a new sister organization looking for a brand identity - colors, fonts, and logo-for use in our first printed materials and beyond! The San Francisco Disability Business Alliance (SFDBA) is a pioneering new initiative to build a powerful and integrated community of businesses owned by people with disabilities (PWD).

What we have in place
  • We don't have any past materials but we have written out branding goals and target audiences, and we also have other branding/logos that we will share as examples.
How this will help
This project will save us $4,817 , allowing us to spend those resources on operational support for our first fundraiser- the foundation for our organization's work.

We are gearing up for our first fundraising campaign, and branding will allow us to connect more immediately with our constituents. The SFDBA will ensure that individuals with disabilities have an equal and inclusive opportunity to make their mark in the business world AND ensure that San Francisco benefits fully from the expertise, diversity, and innovation these businesses and individuals have to offer.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

SFMade, Inc.
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Causes
Community & economic development Employment services Youth development
Posted by
KS
Kate S.

CEO

Our mission

SFMade's mission is to build and support a vibrant manufacturing sector in the San Francisco Bay Area, that sustains companies producing locally-made products, encourages entrepreneurship and innovation, and creates employment opportunities for a diverse local workforce.

Testimonials

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