Online Research
The Walking Classroom Institute
The Walking Classroom Institute
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Online Research
Project details
What we need
- A compilation of research on a specific topic (e.g. industry best practices, literature review, media contacts, industry trends, etc.) including a list of sources
- Recommendations on areas for further exploration/research
- Note: This project is not designed to be used for prospect or grant research
Additional details
We are an educational nonprofit that sells our product to public schools (mainly elementary and middle schools). We need some information on the education market buying cycle.
What we have in place
- We currently have lots of historic purchasing data in Salesforce, which should make it easy for you to get started. We also have info on conferences we have attended and resulting sales, and the ability to provide any other information you need.
How this will help
This project will save us $5,239 , allowing us to donate more class sets to teachers on our waiting list.
Sales revenue, and the resulting net income, is a source of ongoing sustainability for our organization.
Project plan
Posted by
Debra I.
Executive Director
Our mission
The mission of The Walking Classroom is to provide teachers with an easy-to-use resource to help America's children establish and maintain healthy lifestyle habits while building their health literacy and core content knowledge. Students walk, listen and learn.
What we do
The Walking Classroom is an award-winning, nationally recognized educational / health program that provides teachers with class sets of all-in-one audio devices ("WalkKits") that are pre-loaded with a year's worth of educational podcasts. Each podcast lasts about 15 minutes, and all are supported with extensive lesson plans that include the standards covered, discussion questions, and comprehension quizzes. The podcasts are custom written and align with the newly implemented English Language Arts Common Core State Standards. Many teachers are intimidated by these new standards, so our program provides teachers with thoroughly-researched material that they are responsible for teaching their students, but in which they might not have strong content knowledge.
The Walking Classroom also enables teachers to provide differentiated learning opportunities for their students, as not all students are successful sitting behind a desk all day. By getting up and walking while listening to educational content, The Walking Classroom benefits students that are kinesthetic and / or audio learners.
Each WalkKit is $125 and Teacher's Guide is $150, so a classroom set of 25 would be $3,275. If a school can purchase the materials outright, we ship them the next day and all is well. Although the WalkKits can be shared among classrooms and reused year after year, we recognize that the price may be out of range for many schools. Therefore, on our website we have an area where teachers can apply for a donated set of materials (we currently have over 250 teachers from around the country asking for materials, and we've done minimal outreach). The Walking Classroom then seeks donations and foundation grants so that schools that want the materials can be sponsored by various funders. While initially, our growth was propelled by private foundation grant funding, our largest source of funds now is net income from sales of WalkKits and Teacher's Guides.
