Messaging Guidelines

Help CANGRESS dba LA CAN get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
Los Angeles, CA, USA

Posted January 9th

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional Details

Our team is comprised of individuals with varied time spent and depth of experiences with marketing communications. We need to be better aligned regarding what, when and how we communicate.

What We Have In Place
  • We currently have a Mission Statement, which should make it easy for you to get started. We also have past marketing materials (flyers, background docs), and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to make smart choices regarding where we spend our time and effort when tackling assignments and communicating about our activities to funders, allies and other stakeholders.

Given our overall approach to our work is based in community-centric collaboration, this project will help our staff and our volunteers to be highly effective in our campaign communications, getting clarity, professional guidance and alignment in the area of marketing messaging. Being aligned and executing effectively are especially important considering the growth trajectory we are on.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

The mission of the Los Angeles Community Action Network (LA CAN) is to help people dealing with poverty create & discover opportunities while serving as a vehicle to ensure we have voice, power & opinion in the decisions that are directly affecting us.

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