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Storytelling

Help Ethos enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Ethos
Jamaica Plain, MA, USA
Ethos
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Ethos
Jamaica Plain, MA, USA

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Cause
Human services
Skills
Marketing Writing

Posted August 15th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We have several compelling client case studies that have been written from a more clinical or social work perspective that need to reworked so we can use them for our annual appeal, website and other materials.

What we have in place
  • We currently have Drafts of the client stories already written, which should make it easy for you to get started. We also have program staff that can provide additional details., and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to distribute information to an additional 4000 contacts and increase our donor base.

Our mission is to help the elderly and disabled remain independent, without the need to enter institutional care. Telling our funders, donors and other supporters how we have been able to make that happen for thousands of individuals is something we struggle at. Final client stories will be used heavily in our annual fundraising which will enable us to surpass our previous year's fundraising total of $145K

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Ethos
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Causes
Human services Health & nutrition LGBTQ+
Posted by
Raymond S
Raymond S.

Chief Development & Community Relations Officer

Our mission

Ethos is a private, not-for-profit organization that promotes the independence, dignity, and well-being of the elderly and disabled.

Ethos achieves its mission through the coordination and delivery of high-quality, affordable home and community-based care.

In all aspects of its work Ethos supports family caregiving, fosters social interaction and respects cultural diversity.

Testimonials

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