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Google Ads Set Up

Help Open Door Legal make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Open Door Legal
San Francisco, CA, USA
Open Door Legal
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Open Door Legal
San Francisco, CA, USA

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Cause
Justice & legal services
Skills
Digital marketing Search engine marketing

Posted November 4th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

-We would like help setting up google ad words before our end of year giving. This is to target potential donors.

-Advice on SEO on our website would also be very helpful.

What we have in place
  • The account is already set up and has donated spend.
How this will help
This project will save us $3,486 , allowing us to help more clients who have been evicted, who are victims of fraud, or who are fighting for their children in court.

This project will allow us to drive more donors to our website and support our free legal help to low income San Franciscans.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Open Door Legal
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Causes
Justice & legal services Community & economic development Housing & homelessness
Posted by
Hannah W
Hannah W.

Engagement Associate

Our mission

Open Door Legal is an award-winning nonprofit working to eradicate poverty in San Francisco. We believe the best way to do that is to provide universal access to legal aid to everyone. We help our clients with issues like domestic violence, eviction defense, employer abuse, and more.

We are the only universal access center in the nation, meaning we don't turn people away because of arbitrary restrictions. Our work is proven: every $1 we spend on legal help generates $21 in benefit for the community. We can't wait for you to join the team!

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