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Google Analytics Reporting

Help Pro Bono Partnership of Atlanta set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Pro Bono Partnership of Atlanta
Atlanta, GA, USA
Pro Bono Partnership of Atlanta
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Pro Bono Partnership of Atlanta
Atlanta, GA, USA

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Cause
Justice & legal services
Skills
Data analysis Digital marketing

Posted August 15th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have Google Analytics set up, which should make it easy for you to get started. We also have a staff member who manages it, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to better serve our nonprofit clients.

We have Google Analytics set up for our website, however, I tend to get lost in the details. I would appreciate help setting up reports on how our audience uses our website that I can share with our staff.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Pro Bono Partnership of Atlanta
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Causes
Justice & legal services Community & economic development
Posted by
Laura C
Laura C.

Development Manager

Our mission

To maximize the impact of pro bono engagement by connecting a network of volunteer attorneys with nonprofits in need of free business legal services.

What we do

We match eligible organizations with volunteer attorneys from the leading corporations and law firms in Atlanta. Our staff screens the nonprofits and identifies their legal needs, then matches eligible clients with attorneys who have the appropriate expertise.

Our volunteer attorneys assist nonprofits with business legal matters in areas including:

- Corporate Governance
- Contracts and Leases
- Employment
- Trademarks & Copyrights
- Tax Compliance

Testimonials

Read the Impact Story
Very knowledgeable and friendly!
Laura C.
Laura C.

Development Manager

Google Analytics Reporting Project

(No testimonial has been submitted by Anthony)
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