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Logo Design & Visual Brand Identity

Help The Arctic Institute elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Arctic Institute
Washington, DC, USA
The Arctic Institute
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The Arctic Institute
Washington, DC, USA

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Cause
International affairs
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Graphic design

Posted August 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Maps provide a useful means of understanding the various ways a region can be seen - through its economies, cultures, politics, or histories. Further, maps allow for the visualization of development and change in a region. The Arctic Institute has begun a Map of the Month initiative to highlight the various ways our changing Arctic can be visualised. We showcase maps created by geographers, cartographers and organisations around the world. And we need your help to make a logo!

What we have in place
  • We currently have A set of maps to inspire you, which should make it easy for you to get started. We also have two dedicated staff to help you with anything you need!, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to run a series of events on quality of life, smart cities, and quite in Arctic urban development.

Pictures speak louder than words. The Arctic Institute envisions a world in which the diverse and complex issues facing Arctic security are identified, understood, and innovatively resolved. Rigorous, qualitative, and comprehensive research is the Institute's core for developing solutions to challenges and injustices in the circumpolar north. Sharing diverse maps with our audiences helps break down misconceptions about the Arctic as a peopleless tundra and educate on the Arctic's complexities.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Arctic Institute
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Causes
International affairs Community & economic development Environment
Posted by
Victoria H
Victoria H.

Managing Director

Our mission

TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a

What we do

The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.

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