Logo Design & Visual Brand Identity

Posted by
Alexandra C.

Director of Giving

Posted Date
Aug 13, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to offer scholarships to children who need somewhere safe to go afterschool where they can get homework help and mentoring in different languages.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

It is our 125th Anniversary as an immigrant-serving organization in San Francisco.

We hope to have a series of communications and events to honor our past, present and future. I need a logo celebrating the anniversary as well as a style guide for materials we will use this special year.

I already have sobme materials but they aren't super "punchy." They do offer a starting point.

What We Have In Place
  • We currently have a seal saying it's our 125th anniversary but it isn't lively, which should make it easy for you to get started. We also have a sample invitation to our annual fundraiser from last year, and the ability to provide any other information you need.
How This Will Help

We are about to launch a campaign to raise $3M to build a new affordable preschool. Having an engaging logo for our 125th anniversary will lend credibility to our long-standing organization. Also, as an "older" organization, we need to freshen up our visual identity.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Our mission is to help immigrant and low income families access needed services, develop self-sufficiency, and participate fully as members of the San Francisco community.

What We Do

For 124 years Good Samaritan has helped immigrants in San Francisco adjust and thrive in their new home. Today, we mainly work with low-income Latino immigrants from Mexico, Central and South America.

In a nation built by immigrants striving to create a brighter future, Good Samaritan stands with immigrant families to overcome the challenges of poverty and displacement, and to improve the world we share.

Our project is sponsored by: The San Francisco Foundation

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