Logo Design & Visual Brand Identity

Posted by
Kate M.

Director of Development

Posted Date
Aug 13, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Help more clients!

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need help to brand our annual gala event, Go Formal For Freedom! This event makes a huge impact on our ability to help immigrant victims of crime and persecution - - it funds almost 1/3 of our operating budget! We will need to create additional matching materials down the road, so we're looking for something we could use with Canva (logo/mark & visual elements we can add to make our materials match).

What We Have In Place
  • We currently have A brand guide and photos of the event location, which should make it easy for you to get started. We also have Past designs to give context, and the ability to provide any other information you need.
How This Will Help

This event brings together 400 GAIN supporters, and funds a significant portion of our budget. With your help, we can create a visually consistent event so we can focus on raising more money!

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Georgia Asylum & Immigration Network (GAIN)'s mission is to to provide free immigration legal services to victims of crime and persecution. Our vision is safety, freedom, and opportunity for all.

What We Do

Since its inception in 2005, Georgia Asylum & Immigration Network (GAIN) has served Georgia's vulnerable immigrant community with pro bono legal representation.

GAIN attorneys train and mentor volunteer attorneys, screen cases, and offer technical assistance in immigration matters, while taking on a small percentage of our cases, usually with complex needs, through direct representation. Our impact has grown over time as we expanded the Asylum program's successful model of training and mentoring volunteer attorneys to create the Victims of Violence program for victims of human trafficking, domestic violence, sexual assault, and other crimes.

Since 2005, through direct representation and pro bono referrals, GAIN has helped over 6,600 women, men, and children secure immigration status as a result of a prior victimization or fear of persecution.

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