We are struggling with defining our mission statement and vision. Many employees have been here 20-30 years and are stuck in the past, but we need to evolve if we're going to be here for another 20-30+ years. We have several focal areas: community television; government/school board coverage; classes, camps, and workshops; and professional services (our money-making arm that helps support the non-profit side of things). We've been going in circles on this and could use objective input.
We're going through major changes and need a true mission statement (we have a paragraph now and it isn't accurate so can't be distilled easily to 10-20 words). Culture is like a family, resistant to change, very siloed. New exec director and some managers here to make changes. We need to uplevel our visibility and image for fundraising and marketing purposes aimed at generating revenue in order to support our longevity.
The Midpeninsula Community Media Center is a non-profit organization where every citizen can make a difference. Use it to:
Learn Video Production
Make Shows on Local Cable TV Access Channels
View Programs on the Cable Channels or this Web Site
Make the Media Center Better, Stronger, and Increasingly Vital through your Involvement.
The mission of the Midpeninsula Community Media Center is to:
Inform, inspire and empower people to speak and act on behalf of their communities
Use television and the Internet to create and distribute programs that promote and celebrate individual expression, local achievements, education, cultural exchange, arts appreciation and civic engagement.