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Mission, Vision & Values

Help Midpen Media Center capture the guiding principles of the organization in a compelling and concise way with new or updated key messaging.
Midpen Media Center
Palo Alto, CA, USA
Midpen Media Center
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Midpen Media Center
Palo Alto, CA, USA

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Cause
Community & economic development
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Communications Strategy consulting

Posted August 12th

Mission, Vision & Values

Project details

What we need
  • Review of existing mission, vision and/or values
  • Analysis of the existing programs and any future plans
  • Strategic consultation surrounding the existing functions and the core needs the Organization seeks to address
  • Freshly written mission, vision & values statements
Additional details

We are struggling with defining our mission statement and vision. Many employees have been here 20-30 years and are stuck in the past, but we need to evolve if we're going to be here for another 20-30+ years. We have several focal areas: community television; government/school board coverage; classes, camps, and workshops; and professional services (our money-making arm that helps support the non-profit side of things). We've been going in circles on this and could use objective input.

What we have in place
  • We currently have draft mission and vision statements, a list of values, which should make it easy for you to get started. We also have our most recent annual report, and the ability to provide any other information you need.
How this will help
This project will save us $7,248 , allowing us to prepare better and more marketing materials, go to potential benefactors and grantors with a solid story that inspires them to contribute to our organization; build our teaching staff.

We're going through major changes and need a true mission statement (we have a paragraph now and it isn't accurate so can't be distilled easily to 10-20 words). Culture is like a family, resistant to change, very siloed. New exec director and some managers here to make changes. We need to uplevel our visibility and image for fundraising and marketing purposes aimed at generating revenue in order to support our longevity.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with existing mission, vision and/or values, as well as annual reports and other relevant background materials
1
Milestone 1: Information Gathering & Outline
  • Professional and Volunteer Manager connect to discuss prep materials, the current vision, and future plans
  • Professional creates an outline for the mission, vision & values and incorporates any feedback from the Volunteer Manager
2
Milestone 2: First Draft
  • Professional shares the first draft
  • Volunteer Manager provides feedback which the Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers finalized, copy-edited version to the Volunteer Manager
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About the org

Midpen Media Center
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Causes
Community & economic development Arts & culture Science & technology
Posted by
Joanne S
Joanne S.

Marketing and Communications Manager

Our mission

The Midpeninsula Community Media Center is a non-profit organization where every citizen can make a difference. Use it to:
Learn Video Production
Make Shows on Local Cable TV Access Channels
View Programs on the Cable Channels or this Web Site
Make the Media Center Better, Stronger, and Increasingly Vital through your Involvement.
Mission
The mission of the Midpeninsula Community Media Center is to:

Inform, inspire and empower people to speak and act on behalf of their communities
Use television and the Internet to create and distribute programs that promote and celebrate individual expression, local achievements, education, cultural exchange, arts appreciation and civic engagement.

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