Back to all projects

Google Ads Set Up

Help Somaus Help Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Somaus Help Inc
Melbourne, Australia
Somaus Help Inc
Unfollow
Log in to follow
Somaus Help Inc
Melbourne, Australia

0

Live Projects

18

Matched Projects
2 Followers
Cause
Disaster relief
Skills
Digital marketing Search engine marketing

Posted August 10th

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have our website ready, which should make it easy for you to get started. We also have social media, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to Whatever money we save we can also donate to our organisation

Will get more traffic to our website.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Somaus Help Inc
Unfollow
Causes
Disaster relief Education Health & nutrition
Posted by
Khadra H
Khadra H.

CEO

Our mission

To support humanitarian and social services development within Somali Communities by implementing programs that achieve sustainable, socio-economic development.

Programs will target health, education, agriculture, and livestock, drinking water, and environmental conservation sectors.

Testimonials

Read the Impact Story
Dylan is so kind and caring.
Khadra H.
Khadra H.

CEO

Google Ads Set Up Project

A very worthwhile cause! I'll still be their point of contact for any google ad questions.
Dylan D.
Dylan D.

Creative Scientist

The pixel