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Logo Design & Visual Brand Identity

Help Cloverleaf Equine Center (formerly Northern VA Th… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
Clifton, VA, USA
Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
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Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
Clifton, VA, USA

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Cause
Human services
Skills
Graphic design

Posted August 8th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need an anniversary logo to use as we celebrate our 40th anniversary all year next year. We already have an organization logo.

What we have in place
  • We currently have organization logo, which should make it easy for you to get started. We also have existing marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide for food, hay, and routine vet care for a year for one horse, who will give hundreds of rides and help our participants gain strength, balance, and self-confidence.

We are preparing to celebrate 40 years of enriching lives through horses next year and are working to gather our materials. Having a 40th anniversary logo will communicate to our donors, volunteers, and participants, the longevity and stability of our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
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Causes
Human services Military & veterans affairs Youth development
Posted by
Kelsey G
Kelsey G.

Executive Director

Our mission

Cloverleaf Equine Center helps each individual realize their highest potential by providing equine-assisted activities to people with disabilities, youth-at-risk, recovering military personnel, and others in need in an inclusive, community setting.

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