Brochure Writing

Posted by
Fran P.

Chorus, Chamber chorus member

Posted Date
Aug 7, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $2,397 , allowing us to have a professional looking advertising piece which we could otherwise not afford. Our outreach concerts provide income for PPM helping fund the orchestra needed for major full chorus concerts.

Project Details

What We Need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with Brochure Graphic Design, for new marketing materials
Additional Details

PPM needs an enticing brochure - 1 page tri-fold (to fit in #10 envelope) to advertise the 30 member chamber chorus as available to perform at Senior Communities, corporate functions and special occasions. There is a charge for these concerts.

What We Have In Place
  • We currently have Messaging guidelines, photos, current 1-sided flyer, which should make it easy for you to get started. We also have sample concert programs, and the ability to provide any other information you need.
How This Will Help

The PPM Chamber Chorus performances serve our mission of sharing the joy of a live musical performance with our audiences. Performing at Senior centers brings this music to some who might not otherwise have that opportunity.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Princeton Pro Musica exists to perform choral masterworks and other works of the choral literature with energy, passion, and uncompromising artistic excellence. We believe in the power of choral music to uplift and transform current and future audiences, performers, and communities.

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