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Google Analytics Reporting

Help Nonprofit Village Center, Inc. set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Nonprofit Village Center, Inc.
Derwood, MD, USA
Nonprofit Village Center, Inc.
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Nonprofit Village Center, Inc.
Derwood, MD, USA

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Cause
Philanthropy & capacity building
Skills
Data analysis Digital marketing

Posted August 6th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have Google Analytics set-up, which should make it easy for you to get started. We also have a recently refreshed website, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to put more time and energy into providing educational programs and workshops for our nonprofit members.

We are currently looking to tighten up our marketing strategy and become more efficient and effective with our communications. I hope this project will help inform on which of our marketing tactics are working and which ones aren't so I know where to focus our efforts to ultimately help us attract more members and get the word out about the educational programs we offer.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Nonprofit Village Center, Inc.
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Causes
Philanthropy & capacity building Community & economic development
Posted by
GN
Gabrielle N.

Operations Manager

Our mission

The Nonprofit Village strengthens the reach and effectiveness of nonprofits through shared space, essential services, and collaborative opportunities.

Testimonials

Read the Impact Story
I really enjoyed working with Kyle! He was responsive and very easy to work with. He took the time to learn about my organization, our marketing goals, and how we could integrate Google Analytics into our everyday marketing practices. He created a great report which highlighted pertinent information that will help us see how our tactics and campaigns are being received, and showed me how to add or change it if necessary. I'm looking forward to incorporating the data from this report in our marketing efforts moving forward.
Gabrielle N.

Operations Manager

Google Analytics Reporting Project

I enjoyed working with the folks at Nonprofit Village very much. They were open to sharing ideas and listening to feedback. Together, we were able to solve problems and develop reports that will influence their work down the road.
Kyle M. F.
Kyle M. F.

Volunteer

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