Copywriting

Help Alray Scholars Program express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Alray Scholars Program
Boston, MA, USA
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Alray Scholars Program
Boston, MA, USA

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Posted August 1st

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

A heartfelt and authentic thank you letter to our donors.

What we have in place
  • We currently have sample thank you letters, which should make it easy for you to get started. We also have facts, figures and content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to spend more time cultivating donors and delivering programs to our students.

In gearing up for our fundraising season we like to have a standard thank you template that we can utilize to thank people who just donated. (usually for smaller gifts).

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Alray Scholars Program
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Cause
Education
Posted by
Janet A.

Alray Scholars Program

Our mission

Alray provides a tailored suite of services to meet the unique needs of adults returning to college, including one-to-one mentoring, career planning services, tuition assistance, and an unwavering commitment to see our scholars through to graduation day.

What we do

Alray enables our scholars to gain access to the financial, academic and emotional support they need to re-enroll in college, earn their degree and ultimately become economically self-sufficient and civically engaged. Alray has also forged partnerships with organizations to help supplement our efforts. Duet provides career counseling and employment assistance to our scholars, American Student Assistance (ASA) offers free financial counseling to our students, and our partnerships with Mass Mentoring and the Mayor's Mentoring Movement have allowed us to recruit a large pool of highly qualified and demographically diverse mentors.

Testimonials

Joel is an intelligent person with a great heart. He also has a great sense of humor. Fully enjoyed working with him and his donor thank you letter was unique and heartwarming.
Janet A.
Janet A.

Alray Scholars Program

Copywriting Project

Janet was incredibly clear, gave me all of the information I asked for as well as some additional information—but included nothing unhelpful—and was supportive along the way. An excellent experience!
Joel D.
Joel D.

Volunteer

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