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Logo Design & Visual Brand Identity

Help SYFS elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
SYFS
Shrewsbury, MA, USA
SYFS
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SYFS
Shrewsbury, MA, USA

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Cause
Human services
Skills
Graphic design

Posted August 1st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in need of a new logo for our coalition for addiction prevention and education which would complement our agency logo. Thanks!

What we have in place
  • We recently completed a new website and sister site for this coalition...we are only in need of a new logo.
How this will help
This project will save us $4,817 , allowing us to pay for topic specific speakers, create PSA's, and fund the creation/distribution of our marketing materials

We have seen an increase in youth substance use in the communities we serve. This coalition's mission is to provide the community with prevention and education activities designed to prevent and address substance use particularly among youth.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

SYFS
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Cause
Human services
Posted by
Lynn L
Lynn L.

Business Manager

Our mission

Shrewsbury Youth & Family Services, Inc. is our community's only private, non-profit counseling and social services agency, providing a diverse offering of programs and services that help to strengthen and support youth and families.

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