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Search Engine Keyword Research

Help LitLab create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
LitLab
Oakland, CA, USA
LitLab
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LitLab
Oakland, CA, USA

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Cause
Education
Skills
Digital marketing Search engine marketing

Posted November 15th

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Search Engine Keyword Research

Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
Additional details

Additional deliverables: specific topics to pursue writing about, review of current drafts of posts, and direction towards the right resources that set us up on an ongoing basis

What we have in place
  • We currently have a website and posts drafts and published, which should make it easy for you to get started. We also have Google Ads account setup, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to invest more in our in person activation efforts, which are extremely high touch

This project will allow us to scale the reach of our mobile app to reach more families and teachers, helping us close the achievement gap between under resourced communities and their peers

Project plan

0
Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
1
Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

LitLab
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Causes
Education Science & technology Youth development
Posted by
Soham B
Soham B.

Business Development and Growth Manager

Our mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Testimonials

Read the Impact Story
It was a pleasure working with Thu- she was thorough and made sure to walk us through everything so we understood her thought process and how to implement her recommendations.
Soham B.
Soham B.

Business Development and Growth Manager

Search Engine Keyword Research Project

(No testimonial has been submitted by Thu (Elise))
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