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Matched with Lisa F
Matched with
Lisa F.

Logo Design & Visual Brand Identity

Posted by
Allissa O.

Development & Communciations Director

Posted Date
Jul 31, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to provide 192 older adults who are no longer able to drive with rides to medical appointments, helping them stay independent in their own homes.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are primarily looking to simplify and refresh our existing logos, fonts and colors. We also have a need for two new logos.

What We Have In Place
  • We currently have style guidelines, which should make it easy for you to get started. We also have ideas to share, and the ability to provide any other information you need.
How This Will Help

Community Thread is on the cusp of launching a new and innovative program to support older adults in our community and take our work to a new level. This refresh will help modernize our image and capture the attention of a new audience.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Community Thread's mission is to leverage resources and volunteers to improve the quality of life for adults and their families in our local community.

What We Do

At Community Thread, we create critical connections that shape lives and give them meaning. We offer two senior centers, help people get to medical appointments, assist people wanting to remain independent, and enrich lives by connecting volunteers to needs in our community.

Our volunteer-oriented programs serve people of all ages. Families, individuals, employees, and students participate in our signature service initiatives, which occur four times a year. These events engage nearly 1,000 volunteers each year, providing direct service to older adults and low-income families and helping other local nonprofits accomplish their work. We also provide opportunities for adults of all ages to volunteer in a variety of ways through Community Thread and at many other organizations throughout the St. Croix Valley.

Our value to the community is measured in collective action that solves problems while building relationships and connections.

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