Membership Strategy

for  Pretend City Children's Museum
Irvine, CA, USA
Posted by
Leslie P.

Chief Operating Officer

Posted Date
Aug 1, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $8,908 , allowing us to invest it in other areas of the museum.

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Way to create a 'digital' card without purchasing new software
Transition our membership from 'transactional' to 'philanthropy' based
Create a giving opportunity for members

What We Have In Place
  • We currently have a robust membership program, which should make it easy for you to get started. We also have 10 years worth of data, and the ability to provide any other information you need.
How This Will Help

We are currently entering into a capital campaign and would like to be able to convert members into donors

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

Pretend City Children's Museum Builds Better Brains

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