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Matched with Magan L
Matched with
Magan L.

Email Marketing Copywriting

Posted by
Taina S.

Membership Manager

Posted Date
Jul 30, 2019
Location
Virtual volunteer opportunity
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Email Marketing Copywriting
Impact statement
This project will save us $3,002 , allowing us to focus on our programming and the ability to offer more services to our members. It will also be a continuous savings as we use the messaging and language in the future.

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

I'm looking to create a membership marketing campaign, with three variations: Prospective members, current members (asking them to renew), and lapsed members (asking them to rejoin).

What We Have In Place
  • We currently have key messaging, which should make it easy for you to get started. We also have a personality brand to help with tone and language use, and the ability to provide any other information you need.
How This Will Help

As a membership organization, members are our bread and butter. We offer many benefits to them but also to a substantial group of non-member organizations. Having language that will show folks the value of being part of our association is critical.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Nonprofit New York exists to strengthen and unite New York's nonprofits. We're building a thriving community of extraordinary nonprofits -- a relentless, collective force for good. With nearly 1,600 member organizations, we've been building a powerful nonprofit community in New York for 35 years, driven by the belief that when one nonprofit is stronger, all of us are stronger. Nonprofit New York is a 501(c)3 nonprofit membership organization based in Manhattan. Visit www.nonprofitnewyork.org for more information.