Email Marketing Copywriting

Help Nonprofit New York engage their community with an email series that gets their message across in a clear and compelling way.
Nonprofit New York
New York, NY, USA
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Nonprofit New York
New York, NY, USA

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Posted July 30th

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

I'm looking to create a membership marketing campaign, with three variations: Prospective members, current members (asking them to renew), and lapsed members (asking them to rejoin).

What we have in place
  • We currently have key messaging, which should make it easy for you to get started. We also have a personality brand to help with tone and language use, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to focus on our programming and the ability to offer more services to our members. It will also be a continuous savings as we use the messaging and language in the future.

As a membership organization, members are our bread and butter. We offer many benefits to them but also to a substantial group of non-member organizations. Having language that will show folks the value of being part of our association is critical.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Nonprofit New York
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Posted by
Taina S.

Programs Director

Our mission

Nonprofit New York exists to strengthen and unite New York's nonprofits. We're building a thriving community of extraordinary nonprofits -- a relentless, collective force for good. With nearly 1,600 member organizations, we've been building a powerful nonprofit community in New York for 35 years, driven by the belief that when one nonprofit is stronger, all of us are stronger. Nonprofit New York is a 501(c)3 nonprofit membership organization based in Manhattan. Visit www.nonprofitnewyork.org for more information.

Testimonials

Magan was phenomenal! She produced two drafts of three emails for my project and included design elements that really allowed the work to shine!
Taina S.
Taina S.

Programs Director

Email Marketing Copywriting Project

(No testimonial has been submitted by Magan)
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