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Matched with Anthony D
Matched with
Anthony D.

Facebook Ads Set Up

Posted by
Ruth B.

Executive Director

Posted Date
Jul 30, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,607 , allowing us to useourfund raising budget to pay for more ads

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

While we have dedicated followers who tend to "like" our donate FB Ads- they don' t donate! I know folks ar inundate day such requests as I am personally0 the need is how to transition social media followers to donors.

What We Have In Place
  • We currently have a FB account that we post at least 3-5 times daily on, which should make it easy for you to get started. We also have metrics on how many monthly followers, & how many clicks etc, and the ability to provide any other information you need.
How This Will Help

We need to raise considerable funding from private donors and cannot solely rely on our current foundation grants.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Our Mission

The Smart on Pesticides Maryland coalition works to protect Marylanders and the natural systems we depend upon from the toxic impacts of pesticides. The Coalition includes 96 organizations and institutions representing communities, businesses, health care providers, farmers, environmentalists, Waterkeepers, interfaith congregants as well as environmental justice, public health and wildlife advocates. We promote policies, practices, and laws to reduce pesticide use and impact, and promote a paradigm shift to an organic lifestyle.

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