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Logo Design & Visual Brand Identity

Help Pennypack Farm & Education Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Pennypack Farm & Education Center
Horsham, PA, USA
Pennypack Farm & Education Center
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Pennypack Farm & Education Center
Horsham, PA, USA

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Graphic design

Posted December 5th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We have a current logo and website and can provide other information you need.
How this will help
This project will save us $4,817 , allowing us to feed more people fresh, nutritious vegetables.

Representing our brand locally through logo recognition will connect community members to our farm and where their food comes from.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Pennypack Farm & Education Center
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Causes
Environment Education Health & nutrition
Posted by
Julie M
Julie M.

Executive Director

Our mission

Our mission: making local sustainable agriculture an important part of our community through farming, education, and community events.

What we do

Guided by our mission and core values, our organization works with children, families, community groups, environmental and educational institutions to encourage awareness, and the creation of sustainable local food systems by offering educational programs and a community supported agriculture demonstration project.

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