Logo Design & Visual Brand Identity

Posted by
Kelvin B.

Communications Coordinator

Posted Date
Aug 12, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to focus on convening stakeholders, measure the impact of our work and other activities

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are building a Ready For Work movement of educators who are committed to developing 21st-century global competencies in young people and employers who are committed to levelling the playing field for young people through more inclusive hiring focused on competencies.

To this end, we need a LOGO that represents and communicates this objective

What We Have In Place
  • We currently have a google slide with all the information about this campaign, which should make it easy for you to get started. We also have time and necessary support, and the ability to provide any other information you need.
How This Will Help

WAVE is solving what is arguably the biggest challenge on the continent: youth unemployment. In West Africa, 40-85% of youth, more than 50 million, are unemployed or underemployed. Meanwhile, job creation in the region is on the rise. The disconnect between work-ready youth and the employment market must be bridged. The READY FOR WORK movement will help us reach our goal of levelling the playing field through rewiring education to employment system.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

WAVE is a vocational education model that up-skills youth to fill stable jobs that transform their incomes thereby converting Africa’s youth from demographic liabilities to “demographic dividends”:

What We Do

We connect young, driven individuals to jobs that help improve their income and in turn help businesses sustain and grow.

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