The website is quite old, built on Wordpress who knows how long ago. While it is functional on a very basic level, it has a high bounce rate, is not easy to navigate, and probably contains way too much unnecessary information. Due to staff capacity, there is not much time to devote to optimizing it for ticket and subscription sales, event information, and donations. Would love to know how we should proceed with modernizing it without losing any historical information.
We are in need of a modernized website that is user friendly and mobile-optimized to push our organization further with sales goals, fundraising goals, and event marketing. It needs to better inform the public of our educational and artistic programming.
Founded in 1965, East West Players is the nation's longest-running professional theater of color and the largest producing organization of Asian American artistic work.