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Website Audit
Help East West Players assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Website Audit
Project details
What we need
- Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
- Clear articulation of the Organization’s goals for the website
- Recommendations for improvements to help achieve the Organization’s desired goals
- Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details
The website is quite old, built on Wordpress who knows how long ago. While it is functional on a very basic level, it has a high bounce rate, is not easy to navigate, and probably contains way too much unnecessary information. Due to staff capacity, there is not much time to devote to optimizing it for ticket and subscription sales, event information, and donations. Would love to know how we should proceed with modernizing it without losing any historical information.
What we have in place
- I'm working on compiling a staff report on department needs for a future website as well as a report as to why the current website is holding us back in terms of marketing shows and services.
How this will help
This project will save us $4,762 , allowing us to focus more of these funds towards educational and artistic programming, as well as serving our in-house co-productions with a better marketing platform that will increase audience engagement.
We are in need of a modernized website that is user friendly and mobile-optimized to push our organization further with sales goals, fundraising goals, and event marketing. It needs to better inform the public of our educational and artistic programming.
Project plan
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