Website Audit

for  East West Players
Los Angeles, CA, USA
Posted by
Ximon W.

PR & Marketing Manager

Posted Date
Jul 31, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $6,772 , allowing us to focus more of these funds towards educational and artistic programming, as well as serving our in-house co-productions with a better marketing platform that will increase audience engagement.

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

The website is quite old, built on Wordpress who knows how long ago. While it is functional on a very basic level, it has a high bounce rate, is not easy to navigate, and probably contains way too much unnecessary information. Due to staff capacity, there is not much time to devote to optimizing it for ticket and subscription sales, event information, and donations. Would love to know how we should proceed with modernizing it without losing any historical information.

What We Have In Place
  • I'm working on compiling a staff report on department needs for a future website as well as a report as to why the current website is holding us back in terms of marketing shows and services.
How This Will Help

We are in need of a modernized website that is user friendly and mobile-optimized to push our organization further with sales goals, fundraising goals, and event marketing. It needs to better inform the public of our educational and artistic programming.

Project may require a short interview with the organization.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

Founded in 1965, East West Players is the nation's longest-running professional theater of color and the largest producing organization of Asian American artistic work.

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