Search Engine Marketing Plan
Help Tax-Aid create a plan to optimize how their website appears in search results, or with an advertising campaign.
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We're getting ready for next tax season. Help us make sure Tax-Aid is ready and at the top of the search results!
What we have in place
- We currently have a spiffy new website and logo, which should make it easy for you to get started. We also have our targeted audience for next tax season, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to help more people with low income.
Our skilled volunteers are standing by ready to help people. We need your help to make sure people with low income know about our free services.
Project plan
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Testimonials
Chris has an incredible depth of expertise in this field. We learned a lot from him and are inspired to keep improving.
Great folks pursuing great works for the residents and communities of The Bay Area.