Social Media Content Calendar

Posted by
Courtney D.

Program Coordinator

Posted Date
Jul 22, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $4,212 , allowing us to create content for current followers and also reach new volunteers, new sponsors for events, new donors, and new families. It will also save us money allowing us to focus on other fundraising areas.

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Variety the Children's Charity of Georgia has many events and would like help reaching a bigger audience and families to help. We need help creating content on our social pages to bring more traffic and interest to our charity.

What We Have In Place
  • We currently have all social pages and website up to date, which should make it easy for you to get started. We also have pictures and videos from events and families we have helped, and the ability to provide any other information you need.
How This Will Help

This content calendar will help save us time by giving us insights into what type of content people expect to see everyday. As a small non-profit, we spend a lot of our time planning events and executing them. This content calendar will help reach new followers, which will in turn lead to new relationships, sponsorships, and donors.

Project may require a short interview with the organization.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

Our mission is to enrich, improve, and fulfill the lives of children living with disabilities and disadvantages.

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