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Google Ads Set Up

Help Anxiety In Teens make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Anxiety In Teens
San Francisco, CA, USA
Anxiety In Teens
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Anxiety In Teens
San Francisco, CA, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted July 21st

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are targeting a new market, specifically, parents who are supporting teens and young adults with anxiety, depression and other mental health issues. We're ready to start exploring Google AdWords to increase traffic to our site and resources!

What we have in place
  • We currently have a long-standing blog since 2006 focused on teen anxiety, which should make it easy for you to get started. We also have an existing Google Analytics account, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to better serve all of our audiences while helping us grow our website and organization!

Support with Google AdWords will help us drive traffic to our most meaningful resource, our website, to better support parents with kids and teens with anxiety.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Anxiety In Teens
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Causes
Youth development Health & nutrition LGBTQ+
Posted by
Solome T
Solome T.

Founder, Executive Director

Our mission

Anxiety In Teens' Mission: helping youth with mental health issues & their families get information, inspiration and community through online presence and offline events featuring education, refuge and connection.

Our vision: Comfort and certainty at every young adults' fingertips.

What we do

Anxiety In Teens has developed a virtual learning through service program for young adults struggling with mental illness across the country, allowing them become peer specialists and share their life experiences with one another through the nonprofit's popular online blog, AnxietyInTeens.org.

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