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Logo Design & Visual Brand Identity

Help Wadena County Historical Society elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Wadena County Historical Society
Wadena, MN, USA
Wadena County Historical Society
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Wadena County Historical Society
Wadena, MN, USA

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Cause
Arts & culture
Skills
Graphic design

Posted July 20th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have high quality photographs, both historic and current, which should make it easy for you to get started. We also have a history of successful grant writing, press releases, etc, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to expand our programs and broaden our reach in order to increase the reserves of the organization so that it can face the future with enough resources to either expand or simply maintain what it has.

This project will convey the idea that the Wadena County Historical Society is an integral part of the community, dedicated to preserving its past and helping to improve its future.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Wadena County Historical Society
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Arts & culture Community & economic development Diversity & inclusion
Posted by
LB
Lina B.

Executive Director

Our mission

The mission of the Wadena County Historical Society is to collect, preserve and communicate knowledge about the history and culture of Wadena County and establish programs that illuminate that culture through the arts.

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