This project is in progress
Matched with Laura B
Matched with
Laura B.

Messaging Guidelines

Posted by
Mayra L.

Senior Practice Associate

Posted Date
Jul 19, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $4,212 , allowing us to work more closely with school district stakeholders - teachers, students, and families - to center their voices and their experiences in our work.

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
What We Have In Place
  • We currently have a menu of services with descriptive language, which should make it easy for you to get started. We also have handbooks of our services that offer detailed language, and the ability to provide any other information you need.
How This Will Help

This project is important because it will help us better communicate to County Offices of Education, School District leadership, and school leadership the services we offer to help them ensure that their policies and practices equitably serve our most marginalized students and their families.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

The Education Trust--West works for the high academic achievement of all students at all levels, pre-k through college. We expose opportunity and achievement gaps that separate students of color and low-income students from other youth, and we identify and advocate for the strategies that will forever close those gaps.

What We Do

We identify and analyze data related to the opportunity and achievement gaps separating students of color and low-income students from other California students.

We work to expose these gaps and their underlying causes.

We translate complex education data into easily understood and actionable information for education advocates.

We work directly with schools and districts to understand and evaluate the effectiveness of reform strategies intended to reduce and eliminate achievement and opportunity gaps.

We seek real world examples supported by evidence at the district, school, and classroom levels, and we explore ways in which success can be replicated at a scale.

We seek to influence policy in California by engaging key education stakeholders, including policymakers, thought leaders, practitioners, community groups, civic organizations, parents, and youth.

Our goal is to drive a state and national conversation about how our education system can better serve all students.

Our project is sponsored by: Stuart Foundation

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