Logo Design & Visual Brand Identity

Posted by
Jeannine G.

Communications Coordinator

Posted Date
Jul 19, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to do more support work with communities in regions where we work

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We already have a logo we like a lot but we need it to be higher resolution. We need to establish branding guidelines.

What We Have In Place
  • We currently have a logo we really like, which should make it easy for you to get started. We also have a website, a new annual report and a photo library, and the ability to provide any other information you need.
How This Will Help

We want to give our organization a more professional profile and add consistency to our visual outputs

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Inclusive Development International works to advance social, economic and environmental justice by supporting communities around the world to defend their land, environment and human rights in the face of harmful investment projects. Through research, casework and policy advocacy, we hold corporations, financial institutions and development agencies accountable to their human rights and environmental responsibilities and work to promote a more just and equitable international economic system.

What We Do

The cornerstone of our approach is unravelling and exposing the financial and supply chain actors behind harmful investment projects. Upon request from community advocates, our researchers use the financial sector's own technology and tools to follow the money, identify pressure points for advocacy, and place this information in the hands of those whose lives depend on it.

We then work with communities over the long haul to prevent harms and secure justice by leveraging pressure points through sustained, multi-pronged, and evidence-based advocacy strategies. In doing so, we are increasing the financial and reputational costs for investors that enable and profit from human rights abuses and environmental destruction, creating a powerful deterrent for irresponsible investment.

At the same time, we campaign at the policy level to change the way development institutions, the financial sector, and multinational corporations do business.

Our project is sponsored by:

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