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Logo Design & Visual Brand Identity

Help Center for Domestic Peace elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Center for Domestic Peace
San Rafael, CA, USA
Center for Domestic Peace
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Center for Domestic Peace
San Rafael, CA, USA

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Cause
Violence prevention
Skills
Graphic design

Posted September 20th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We need a logo/brand identity for a collaborative project called, "Just Returns: Mobilizing Capital to End Gender-Based Violence." Two main colors might be green (finance/money) and purple (the domestic violence awareness ribbon) but we are open to any colors based on the design. If a logo with a graphic/symbol is too difficult, we would would love to see designs for text based logos with or without finance and nonviolence or gender equity symbols incorporated into the text. Thank you!
How this will help
This project will save us $4,817 , allowing us to use those funds for our website, to produce a video, or to engage the public and private sector and community in our project to disrupt and prevent gender-based violence.

The Center for Domestic Peace is providing support to a collaborative project called "Just Returns: Mobilizing Capital to End Gender-Based Violence." We would like a logo and visual brand identity for Just Returns. The goal of the project is to leverage finances as a tool for interrupting and preventing gender-based violence, and to promote viable, alternative financial strategies grounded in equity and non-violence.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Center for Domestic Peace
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Causes
Violence prevention Housing & homelessness Justice & legal services
Posted by
CH
Cynthia H.

Program Director

Our mission

Center for Domestic Peace mobilizes individuals and communities to transform our world so domestic violence no longer exists, creating greater safety, justice and equality.

We provide transformational services and programs that protect and enhance victim safety, and ultimately engage our community in permanent change.

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